After more than one month of intense preparation, "Zuanxihui Jewelry Flagship Store" goes live for trial operation on Jingdong E-commerce Platform. Opening the "Zuanxihui Jewelry Flagship Store" in Jingdong Mall is another important strategy of HPB for overall arrangement of HPB’s e-commerce platform, so as to promote Zuanxihui e-commerce, enhance brand reputation and bring customers high-quality diamond jewelry and brand new shopping experience by virtue of strong operational capacity and excellent brand appeal of Jingdong platform.

Every product sold from the "Zuanxihui Jewelry Flagship Store" in Jingdong Mall comes with a certificate issued by National Gemological Training Centre (NGTC), a fundamental guarantee of the quality of the product. The product pictures are taken under natural light with multi-angle details so as to bring immersive experience to customers. In order to protect the interests of consumers, all the products purchased from the "Zuanxihui Jewelry Flagship Store" in Jingdong Mall enjoy free delivery in an insured way via SF Express so as to ensure the rapid delivery and the safety of the goods.

Jingdong (JD) is China's largest ecommerce company with owned goods category. In the first quarter of 2015, in terms of B2C platforms with owned goods category, JD accounted for 56.3%. At present, Jingdong Group owns Jingdong Mall, JD Finance, paipai.com, JD Smart, O2O and overseas division. In May 2014, Jingdong was officially listed on the Nasdaq Stock Exchange (stock code: JD). Jingdong, China's first large-scale integrated ecommerce platform successfully listed in the United States, are ranked among the world's top ten Internet companies along with Tencent, Baidu and other Chinese Internet giants.